The Good Life Guide Tour

 CHALLENGE

Engage Vineyard Vines customers with a nationwide retail campaign that plays on their passion for the brand, giving them the opportunity to feature in the catalog, online store and other marketing collateral. 

 SOLUTION

The Good Life Guide – a 30-market retail casting during the Holiday season where brand ambassadors record a live casting with real Vineyard Vines customers.  These castings took place over a 4-week span, with branded backdrops, wardrobe options and an on-site film crew to capture the full experience.  These interviews were then reviewed carefully by the brand team to select the Vineyard Vines Good Life Guides for the following year.