Donation Dash AR Gaming Experience
CHALLENGE
New York Life wanted to create a fun and engaging experience for fans at the Pac-12 and ACC basketball tournaments coinciding with their larger sponsorship.
SOLUTION
Produced a state-of-the-art marker-based AR Basketball Game, spawning a pop-a-shot experience off the New York Life brand logo. The game was made available to users at the tournaments (on-site concourse experience) and fans watching from home (mobile game experience) to ensure everyone had the opportunity to earn points for their school’s local Boys & Girls Club.
