Virtual Halloween Try-On App

 CHALLENGE

Party City was looking to create a fun engaging experience using Augmented Reality to reach shoppers out of home and create way for consumers to try on Halloween outfits right in the palm of their hands.

 SOLUTION

Produced a fun, engaging In-App AR experience (iOS + Android) allowing consumers to dress up in their favorite costumes available at Party City.  Features also included mask/wig try-ons using a Snapchat-style AR filter, as well as leveraging ARKit and ARCore to preview various animatronic devices within the user’s real-world environment.