Shake The Music Audio/Image Recognition Experience
CHALLENGE
Use modern technology and the Tic Tac product + packaging as an mechanism for fans to enter Tic Tac’s Shake The Music contest with iHeartRadio.
SOLUTION
Produced a mobile-first web experience allowing consumers to physically shake their Tic Tac package (audio recognition) or scan their product label (image recognition) to validate their purchase of the product. Once the user has successfully done either of these steps, they have unlocked the ability to enter the Shake The Music contest to win concert tickets and various other prizes.
