AMEX Future of Retail AR Virtual Shop

 CHALLENGE

American Express and the Small Business Saturday campaign, in its 10th year, wanted to show consumers what the future of retail might look like for small businesses and how their products can be showcased at scale.

 SOLUTION

An immersive virtual shop leveraging both Augmented Reality technology and realistic CGI animation – allowing small business customers to view 3D product models in 360° and giving them the ability to customize a selection of clothing, jewelry and accessories.