Unleash The Spirit Within

 CHALLENGE

Engage Maxim’s male audience across digital, print and social with a multi-platform campaign that drives social conversation and generates UGC surrounding brand-relevant activities.

 SOLUTION

Unleash The Spirit Within – a social-first campaign inviting Maxim readers to submit photos for the chance to win a trip to Alaska, Hawaii or New York City.  Each of the 3 winners traveled to one of these locations where our film crew captured beautiful footage of history-making activities (ex: landing a helicopter atop an Alaskan glacier), stunning scenery and cocktail-making along the way.  Content was leveraged across Maxim media placements, video pre-roll and social promotion.