Face Your Hunger Emotion Recognition Music Experience

 CHALLENGE

Snickers sought to engage consumers via a musical target and leverage their “hangry” campaign messaging within an interactive emotion-based experience.

 SOLUTION

Produced an interactive biometrics activation for Snickers within the Spotify application to reach music lovers, creating the first biometric facial recognition powered playlists.  Users had their faces scanned before being allocated to one of six custom Snickers bars, each with a corresponding Spotify playlist to help “cure” their hangry emotion.  Users could download a shareable GIF from the experience and share directly across all social platforms.