Pinstripe Bowl webAR Experience

 CHALLENGE

Create an immersive experience for college football fans to get them excited about the annual New Era Pinstripe Bowl at Yankee Stadium in its 10th Season.

 SOLUTION

Produced a webAR + 360° experience, working with the Yankees to create a 3D model of the famed ballpark in CGI.  From this, we developed an atmosphere for the stadium to represent a NYC winter and college football environment.  Users can virtually walk inside the stadium in their real-world environment on mobile using Gate 4 of the stadium as a portal door, before being fully immersed into a 360° Yankee Stadium experience with custom music, sound FX and interactive content hotspots.